French’s mustard is many things. A hot dog’s better half. A bright part of a balanced breakfast. An ice cream you didn’t know you needed. Its tang has graced just about every corner of the mustard pyramid. Well, just about. 

There’s a small, trendy Gen Z corner it hasn’t cracked yet. Turns out, 18 to 24-year-olds don’t love our mustard. In fact, 33% of them stated they HATE it. So we decided to take our tang where it’s never been before: the candy aisle.