DOUBLETREE x COOKIE MONSTER

DoubleTree is known for welcoming guests with a warm, chocolate chip cookie. But check-in hasn’t always been quite as sweet for guests with allergies. So, after 50 years of baking care into every stay, they decided to make their delicious staple available to more guests with an allergy-friendly cookie option made in partnership with Partake.

To get the word out, we teamed up with the biggest name in the cookie game.

CASE STUDY

It started with a tease.

Then came the news.

Then our big celebration in Times Square.