TV :60 / :30
TV :15's
To further drive home the 5,4,3,2,1 countdown message we created FIVE, day-specific pre-roll spots that ran Monday through Friday on ESPN.com.
#COUNTDOWNTOZERO
We sent Lee Corso’s head to wherever ESPN College Game Day had set-up shop, allowing him to hang out with fans and getting all up in college football along the way.
RADIO
CASE STUDY
PRESS
Some nice people wrote some nice things about our Coke Zero campaign.
CREATIVITY: http://bit.ly/1wF1NgJ
