TV

PRINT OOH

BANNERS

Here's a short video showcasing some of the best contextual banners from the campaign.

FACEBOOK

Daily mouthinking: https://www.facebook.com/BigMac

BIG MAC MASH UP

It’s Big Mac VS Big Mac in the battle of Super VS Awesome. Build a musical Big Mac GIF and try to become Big Mac Internet Champion. Click here to get GIF'n: http://on.fb.me/19SELH2

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CONTEXTUAL BANNERS/TAKEOVERS

CASE STUDY

If you haven't already gone to build your own Big Mac Mash Up watch this video.

FOOTBALL FANTASY

We removed all of the difficult and boring from fantasy football. The result: Football Fantasy. No stats. No numbers. No overthinking. We made a TV spot. We made an online experience. We partnered with Funny or Die. And we made all of them with a wizard. Scoreboard!

PRESS

Some nice people said some nice things about our campaign. Which is surprising, because people really, really really hate McDonald’s.