BUY BACK THE BLOCK
Before he became a Grammy-nominated rapper, Rick Ross grew up in a rough part of Carol City, Florida. While working at a car wash during his teen years, Ross would go across the street to Checkers to meet up with his friends to grub. And when he made it big years later, he decided to buy his own franchise. Or as Ross puts it in his song Buy Back The Block, “I sold a few records, I bought me a Checkers”. To tell the story for Checkers, we partnered with WOVEN and created the content below.
RAGS TO ROSE
But it was bigger than just a single investment. Ross saw it as a way to give back to the community that made him. It’s what inspired the title track to his Buy Back The Block album.
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