Partnering with FailArmy, a culturally relevant and popular YouTube channel, we found real, user-generated fail videos that the MedExpress medical team diagnosed with specific services offered at MedExpress.  The holistic digital campaign comprised of targeted preroll, social and native integrations across all of FailArmy's social channels.

CASE STUDY

AWARDS

Our MedExpress Fail videos failed their way to a silver Effie in 2019 (there were no gold so we technically were the best in the health care category)