Partnering with FailArmy, a culturally relevant and popular YouTube channel, we found real, user-generated fail videos that the MedExpress medical team reviewed and linked with a specific service offered at MedExpress.  The holistic digital campaign comprised of targeted preroll, social and native integrations across all of FailArmy's social channels. The yearlong campaign is only half done but has already resulted in a systemwide increase of high-acuity services by 9%.




Our MedExpress Fail videos failed their way to a silver Effie in 2019 (there were no gold so we technically were the best in the health care category)