For National Mustard Day, we teamed up with Oskar Blues to create the drink of the season. The brew was made with French’s Classic Yellow Mustard and tasty fruit purees, for a delicious result that had people lined up out the door at breweries. For the homebrewers out there, we got them in on the action with an official homebrew recipe. The beer was even available nationwide on Craftshack.com, so you could get it shipped straight to your door.
The result? Mustard Beer sold out online in 20 minutes flat, while getting 2 billion impressions, 23 million social impressions and coverage in over 900 media outlets.
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