TV :60 / :30

TV :15's

To further drive home the 5,4,3,2,1 countdown message we created FIVE, day-specific pre-roll spots that ran Monday through Friday on ESPN.com. 

 

#COUNTDOWNTOZERO

We sent Lee Corso’s head to wherever ESPN College Game Day had set-up shop, allowing him to hang out with fans and getting all up in college football along the way.

 

RADIO

Zero Means It's Game Day
Coke Zero Radio / Fitzco
 

CASE STUDY

 

PRESS

Some nice people wrote some nice things about our Coke Zero campaign.  

CREATIVITY: http://bit.ly/1wF1NgJ