BLACKBERRY TORCH + DIPLO
DIPLO'S LOST PHONE
As a way to organically highlight all the great features on the Blackberry Torch we staged Diplo “accidentally” losing his new phone. The lucky kid who "found" it began posting youtube clips of all of Diplo's content essentially showing off all of the new features of the Blackberry Torch. The online back and forth fueled the story until eventually the phone was returned and actioned off on ebay to benifit Diplo's charirty.